What makes Brain Freeze Ejuice by Naked 100 so great? Naked 100 believed in keeping all of the smooth and pure flavor, but getting rid of all the BS. In so doing, they crafted sweet and luscious flavors that offer pure naked flavor and 100% satisfaction. In creating Brain Freeze, they sought to develop an eliquid that was as close the real fruit as possible. Slices of frozen strawberries rain a hail of flavor on your vape tank, while chilled kiwis wreak icy havoc within your clouds.